A forward-looking sales & marketing professional offering an irreplaceable mixture of creativity and analytical skill with the ability to evaluate both vantage points simultaneously for an effective balance of visual nuance and sound business decisions which are easily transferable into an assortment of sales & marketing roles designed to connect consumer actions with a company's business objectives.


Professional Summary

 

 

All brands have a story to share-- a story that not only engages, informs and impacts its audience but also delivers measurable business outcomes. In my role, I am the link between the brand and the consumer.

There is nothing I love more than making relevant connections that yields desired results!

Currently, I am an Account Executive at American Marketing Association’s home office where I collaborate with companies in marketing communications, marketing technology, healthcare marketing, nonprofit marketing, and higher education marketing.

My specialties include digital media, consumer behavior, brand management, and ecommerce marketing campaigns.

 

 

Skills

 

  • Project Management
  • Search Engine Marketting (SEM)
  • Search Engine Optimization (SEO)
  • Customer Relationship Management (CRM)
  • Facebook Advertising
  • Remarketing
  • Retail Marketing Management
  • Channel Management
  • Branding
  • Marketing Strategy
  • Pay-Per-Click
  • Email Marketing
  • Social Media Marketing
  • Collateral Development
  • Verbal and Written Communication
  • Fundraising
  • Team Leadership
  • Vendor Relations
  • Sales
  • Business Development
  • Strategic Planning
  • Merchandising
  •  Analytics
  • Copywriting

 


Work Experience

 

AMERICAN MARKETING ASSOCIATION

Alliances Account Executive

July 2017 - Current 

 

BLUEWING

Digital Marketing Account Manager

October 2016- March 2017   

 

ZORA DIGITAL

Digital Marketing Account Manager - CPG (Contract)

 April 2016- October 2016   

 

FREELANCE

Freelance Marketing Consultant

 January 2014-  June 2016   

 As a marketing consultant I advised clients across the spectrum of marketing operations. Marketing operations have included promotional methods, market analysis, targeting options, and communication and messaging strategies.

 

VIEWSPORT

MBA Summer Associate (Internship)  

 April 2014- August 2014   

 A growth stage fitness apparel company where I was responsible for overseeing social media experience and promotions, analyzing new trends, and brand messaging across channels

   

UNIVERSITY OF ROCHESTER

Graduate Student Assitant (Simon Business School Admissions Office)

 January 2014- August 2014   

 

ACTUANT CORPORATION

Marketing Management Development Program

  •  Associate Global Marketing Manager (Enerpac brand)
  •  Associate Channel Marketing Manager (Gardner Bender brand)

July 2012- December 2013

 A $1.4B diversified industrial conglomerate with branded product offerings in over 30 countries where I was responsible for managing online content, coordinating tradeshows, developing plaLuxottica Retail Group,n-o-grams POP, marketing collateral and training materials.                

 

EYE CARE ASSOCIATES

Assistant General Manager

 March 2010- July 2011

 A $150M eyecare provider in Central and Eastern North Carolina  where I was responsible for improving the efficiency of patient flow, developing promotions, sales and managing P & L

 

LUXOTTICA RETAIL

Store Manager, Sunglass Hut Stores

November 2007 – March 2010

 A $3.2B vertically integrated conglomerate in the eyewear industry  where I was responsible for the general operations of 3 Sunglass Hut locations and regional coordination of the OneSight program

 

MetLife, Gateway Capitol

Financial Services Consultant   

June 2006 – February 2008

Responsible for providing counsel / service for financial services products in compliance with SEC & NASD rules and regulations

                                                               

State Farm Insurance  

Marketing Assistant                                                                                

October 2004 - June 2006

Responsible for formulating / coordinating regional sales & marketing strategies, data analysis, sales, & servicing accounts


Social Responsibility

 

Member:            

  • National Black MBA Association

Volunteer:       

  • American Marketing Association
  •  Art Works for Milwaukee
  • Junior Achievement
  • OneSight
  • Simon Business School

Volunteer Founder:

  •  Rochester Startup Weekend

Board Member:

  • beGlobal

 


Education

Simon Business School, University of Rochester

  • 2014-2014, MBA
  • Studied Aboard program in Buenos Aires, Argentina
  • 2011-2012, Master of Science, Marketing                                            

University of Maryland, College Park

  • 2000-2004, Bachelor of Arts, Psychology and Criminal Justice      

Technical & Digital  
Skills

 

Oracle Business Intelligence Enterprise, JDA, Space Planning, MS Visio, MapPoint, MS Office Suite, Salesforce, Google Suite, InfusionSoft,| NetBase, Twitter, Soldsie, Instagram, Facebook, Google +, Pinterest, Flitter, Hootsuite, LinkedIn, Social Report, Buffer, Moz, SEMrush, AWR Cloud, Call Tracking Metrics, Call Cap, El Toro, Hot Jar, Lead Forensics, IFTT, Mail Chimp, Constant ContactAsana, Atlassian / Jira, Basecamp

 

 

Certification

Google Analytics, Google AdWords (Search, Display, Video, and Mobile Advertising)